Evaluation of Promotional Materials and Strategy
A separate study stream will evaluate the advertising materials and strategies for SSWT.
This research will shape the promotion of SSWT in the future, and more broadly, it will contribute to knowledge about effective advertising for the target audience so that awareness and access to specialist therapeutic services can be improved.
The information sheet and survey link for the evaluation of pilot promotional campaign will become available below in late April 2023, and we invite your participation.
This research will shape the promotion of SSWT in the future, and more broadly, it will contribute to knowledge about effective advertising for the target audience so that awareness and access to specialist therapeutic services can be improved.
The information sheet and survey link for the evaluation of pilot promotional campaign will become available below in late April 2023, and we invite your participation.
Participating in the SSWT Survey
You may be a SSWT participant, or you may have seen advertisements for SSWT and visited the website but not become a participant (for whatever reason). Either way, you can complete the survey to share your thoughts on the SSWT promotion that you have come across (such as advertisements and the website).
Your impressions and input are sought on aspects such as the design, wording, and imagery of the advertisements, and whether you think the promotional strategy is likely to reach the target audience and encourage them to reach out to SSWT.
You are invited to participate in the survey (which takes approximately 20 minutes) below (available from late April 2023). The online survey is anonymous and IP addresses are not collected.
Your impressions and input are sought on aspects such as the design, wording, and imagery of the advertisements, and whether you think the promotional strategy is likely to reach the target audience and encourage them to reach out to SSWT.
You are invited to participate in the survey (which takes approximately 20 minutes) below (available from late April 2023). The online survey is anonymous and IP addresses are not collected.
Participating in an SSWT Interview
Participants engaged with the SSWT pilot may also choose to participate in an interview, which will enable us to have a more in-depth discussion about the promotional materials and strategy, and how effectively they worked to alert you to this new service and prompt you to get in touch and become a participant.
It is hoped that all SSWT participants will participate in this research about the advertising, however it is entirely voluntary.
SSWT clinicians will extend an invitation to each SSWT participant, but they will not know whether a participant has completed the survey or interview, nor have access to the survey responses or interview recordings.
A SSWT participant's participation in this research stream has no bearing on their involvement with the SSWT pilot therapeutic service.
For more information, please contact Claire Henry or if you are a SSWT pilot participant, your clinician.
It is hoped that all SSWT participants will participate in this research about the advertising, however it is entirely voluntary.
SSWT clinicians will extend an invitation to each SSWT participant, but they will not know whether a participant has completed the survey or interview, nor have access to the survey responses or interview recordings.
A SSWT participant's participation in this research stream has no bearing on their involvement with the SSWT pilot therapeutic service.
For more information, please contact Claire Henry or if you are a SSWT pilot participant, your clinician.
